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Achieving Higher Purpose: Becoming a Better Business from Tough Times


Can bad times bring out the best in business?

Can a pandemic create a renewed sense of purpose in companies?

Ask any of these leaders and the answer is “YES!”

It’s easy to get caught up in the negative news surrounding COVID-19 – struggling businesses, startling unemployment statistics, and talk of an emerging recession. Yet, many bright spots surround us. For the conclusion of our Conscious Conversations virtual series, we delivered a GOOD NEWS BLITZ.

Leaders from Central Indiana businesses shared how they are using tough times to make a difference in their communities. From helping with small business loans, tying donations to service calls, tackling food insecurity, and keeping low-income nursing home patients connected with families – these companies have stepped into a higher purpose. Watch the replay and gather inspiration, generate ideas, and bask in some feel-good news that just might change your business for the better too!